In 2005-2006, nobody was interested in the pitchers, I was walking from door to door in the abandoned factories, i was carring out them from the ground and taking to my place. This 260 pitchers, gives 400-500 tons of pitcher wine. My commersial intent was not high. I was more focused on production high quality wine. 80% of wine consumers, including Georgians, unfortunately, can not understand the quality of wine.
My goal was to make such wine, that would interest higher classes. That's why i payd a lot of attention to choosing lands for vineyards. Most of our vineyards are laid out in Gurjaani Region, village Kardenakhi, on the right bank of the Alazani river, 390 meters above the sea level. Some of our vineyards are laid out in historical micro-zone of "Kindzmarauli" village Eniseli. Also in micro-zones of "Tsarapi", "Akhoebi" and "Motskobili". First presentation of our pitcher wine was made in Switzerland and deserved big approval. And that's how, gradually "Shalva Gvaramadze Wine Cellar" was born, with it's "Saperavi", "Khikvi", "Khisi", "Tsarapi" and "Green".
Before vintage, we scrupulously pick and select grapes, the wine is made in pitcher with traditional Kakhetian technology. Despite the fact that pitcher wine is made with traditional peasant technology, wine in factory is controled in laboratory, and the results showed themselves. We do not want to participate in many contests, because high demand on our wine speaks for its high quality.
We have recieved several prestigious prizes. I would like to point out "Saperavi", which won several prizes not only in Georgia, but also in different countries around the world. On the "Sakura festival" in Japan, our pitcher made "Saperavi" won double golden medals for it's texture and aroma. At Honkgonk festival, our "Tsarapi" won golden medal, also on "Aplod Export" festival in Russia, we have received two golden medals.
I learned that in Kardenakhi domestic wine named "Kardenakhi" was being made. They also there called "Liqueur wines" sometimes. I considered that it was my duty to restore it's production. With the help of Ms. Nana Tsiklauri, we where able to restore exact technology and made "Kardenakhi" wine. Our distributor took this wine to USA and despite the fact that we have been just starting out on US market, prestigious well known magazine : "American Wine & Spirits" - granted 92 score from 100 to our wine in contest of fortified and sweet wines, which is a very high assessment. This event was also published in the same magazine, and it was our first big success, because we got praise from US market.
Now then many wine factories have opened, some of them started to use stainless steel in process of winemaking and most of them started to make wine with French or Italian technologies. I remembered words of famous Georgian writer Ilia Chavchavadze which states to maintain our identities and following his words, i chose to make wine with traditional Kakhetian technologies. It is also important to mention that making pitcher wine also includes adapting new technologies.
When the pitcher wine is made by peasant technology and traditions it is different and will not be useful because high-level customers have high requirements.
Because of high quality, prime cost of our wines are high, all equipement which is used while wine making are brought from Europe. To enter the European market, the company faces serious and at the same time an objective barrier, which is not easy to overcome.It is also noteworthy to say that our wine has a very high level of consumers in Georgia and in my opinion, together with the foreign market, it is also necessary to use the Georgian market. Our wine is being distributed in both the US and other countries of Europe and Asia, we think that it is also very important that Government should promote companies to occupy more foreign markets, and the most important condition for that is solving logistics issues. The winemaker faces many problems when he wants to take the wine abroad.
Our goal is to provide Georgia and the world market with high class wine, which is made by "Shalva Gvaramadze Wine Cellar". From March 10th our wine will go to Japan, with the slogan "Georgia, the cradle of wine". Exhibiton shop of Georgian Wine in Japan will start. I hope that our wine will achieve more succes.